Speaking with media requires specialized communication skills to harness a reciprocal relationship. Media training is an effective tool to prepare your colleagues from senior executives to middle management levels for a successful media appearance.

Media training helps them develop not just public speaking but also confident communication skills to speak on behalf of an organization to deliver a corporate message to the general public in an impactful way.

During the training, participants will learn how to predict questions, avoid common traps, and focus on delivering the key messages for an organization they represent.

與傳媒溝通需要專門技巧，準確掌握有助企業與傳媒建立友好的互惠互信關係。

傳媒培訓不單有助高級行政人員及中級管理層掌握公眾演說技巧，更可提升他們在媒體亮相時的自信，使其能為所代表的機構向公眾傳遞有感染力的訊息。

培訓內容包括學習如何預測各種傳媒感興趣的問題、避免墮入套路陷阱，及如何將焦點緊扣在機構期望發佈的重要訊息上。